Event Organizer
Creates and manages events, tracks, activities, invitations, RSVPs, attendees, messages and reports.
Event Management App Design and Development
PixelBrainy redesigned Event Playbook from the client's initial prototype and then developed the complete product from the ground up as a cross-platform event planning and management app for iOS and Android. Along with the mobile app, we designed and developed the operational Web Admin and marketing website, and created an initial web application concept for investor discussions.
The product was built to support both event organizers and attendees, from simple gatherings to multi-day events with different schedules, activities, RSVPs, and attendee groups.
Project Details
PlatformiOS + Android
Engagement1 Year
SolutionMobile App + Web Admin
Client Testimonial
Working with the PixelBrainy team has been a highly positive experience. They understand the design requirements and create beautiful UX elements to meet the application needs.
The dev team did an excellent job bringing my vision to life. We discussed usability and flow. Sagar worked with his team to design the database and begin coding. Working with Sagar was easy. He has the knowledge to create robust apps, including multi-language support, Google and Apple ID login options, Ad-enabled integrations, Stripe payment processing, and a Web Admin site for maintaining support data.
I'm extremely satisfied with the services provided, the quality of the final product, and the professionalism of the entire process. I highly recommend them for Android and iOS Mobile Application Design and Development.
Heather SmithUnited States
Team Size6 People(BA | TL | Developers | Designers | QA)
Engagement6 PeoplePrototype Redesign & Development
Timeline1 Year(Design to Development)
About ClientEvent PlaybookEvent Management & Technology
About Event Playbook
An Event Planning App for Organizers and Attendees
Event Playbook was created to make planning and attending events easier from one place. Instead of relying only on email, calendar invitations and scattered event information, users can create an event, invite people, organize activities, collect RSVPs and keep the event schedule together inside the app.
The product supports both simple and more structured events. An organizer can create a free or paid event, build different tracks, add activities, invite attendees, manage RSVPs, communicate with participants and generate reports. Attendees can join through an invitation or event code, respond to the event, follow their schedule and keep track of the activities that matter to them.
Event Attendee
Joins events, responds to invitations and RSVPs, follows activities and itineraries, checks in and receives event information.
Platform Admin
Manages users, app content, payments, refunds, promo codes and other operational data through the Web Admin.
The Challenge
The Product Had Outgrown Its Early UI Direction
The client came to us with an existing product concept and a large set of early mobile app designs. The functionality was already ambitious, but the experience needed a clearer structure before the product could move confidently into development.
The previous designs explored several different visual styles, layouts and interaction patterns. As the feature set grew, screens for event creation, event management, invitations, attendees, credits, reports and itineraries also needed to work together as one product rather than feeling like separate parts of the app.
The challenge was not simply to make the application look better.
We needed to make a complex event management workflow easier to understand on a mobile screen while keeping the functionality the client had planned.
Complex Event Creation
Paid events could include multiple tracks, activities, RSVP sets, attendee groups and configuration options.
Two Sides of the Same App
The same user could organize one event while attending another, so both contexts had to remain easy to understand.
Inconsistent Product UI
The early designs used different colors, component styles and action patterns across major screens.
Different Levels of Event Complexity
The experience needed to work for a simple event as well as a multi-day event involving vendors, guests, activities and different schedules
From Early UI Concepts to a Consistent Mobile Experience
We retained the core product idea and existing Event Playbook logo, but redesigned the visual and interaction system around the actual requirements of the application.
The new direction introduced a consistent color palette, clearer hierarchy, reusable cards, form patterns, buttons, tabs, status states and modal interactions. This gave different areas of the app a common structure and made it easier to add new screens without changing the interaction language every time.
Before
The earlier UI moved between different gradients, colors, card styles and action treatments across screens such as My Events, Manage Events and Purchase Credits.
After
The redesigned product uses a more consistent dark navy and teal direction, predictable content containers, recurring controls and clearer primary and secondary actions across the app.
Simplifying a Complex Event Creation Flow for Mobile
Creating a paid event was one of the most complex parts of Event Playbook. An organizer could define event dates, attendee capacity and archive duration, create different tracks, add activities, configure RSVPs and finally build the attendee list. Several of these choices could also affect the credits required for the event.
Trying to place everything on one screen would have made the setup difficult to follow, especially on mobile. We organized the paid event creation process into five clear stages:
The goal was simple: “Keep the product's flexibility without making the organizer deal with all of that complexity at once”
1Event Details
2Tracks
3Activities
4RSVP
5Attendees
Key Product Features
Built to Support the Complete Event Lifecycle
Beyond the guided event creation flow, Event Playbook includes a range of features to help organizers manage events and give attendees a simpler way to participate, communicate and follow their schedules.
01
Tracks & Activities
Organizers can create different attendee groups, assign activities to selected tracks and manage different schedules within the same event.
03
Personalized Itineraries
Attendees can view relevant activities through event-specific itineraries and a daily itinerary that brings together the events and activities they plan to attend.
05
Payments, Credits & Promotions
The app supports free and paid events, credit purchases, promo codes, ad-free upgrades and Stripe payment processing as part of its commercial model.
02
Invitations, RSVP & Attendee Management
Invite attendees, collect RSVP responses, manage attendee limits and handle participation states such as invited, attending, declined and waitlisted.
04
Messaging & Multilingual Support
Event Playbook supports in-app communication between organizers and attendees, along with preferred languages and translation options for event content.
Supporting Capabilities
Social Login · Profile & Contacts Management · Google Maps Integration · Camera & Media Upload · Email Notifications · Ads Integration
Planning the Core Features for Your Product?
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A Web Admin for Managing the Platform Behind the App
PixelBrainy also designed and developed the operational Web Admin used to manage the platform behind Event Playbook. The admin gives the internal team control over users, application content, payments, promo codes and other support data required to run the product.
The client specifically referenced the Web Admin as part of the completed development work and highlighted its role in maintaining support data.
Core Web Admin functions
User Management
View users, edit user details and manage account states.
Content Management
Maintain application content such as Privacy Policy, Terms & Conditions and supporting data.
Payment Management
Monitor payments and process refunds where required.
Promo Code Management
Create and configure different types of promo codes, including discount rules, credit limits, expiry conditions and user-specific promotions.
Taking Event Playbook From Product to Market
We also designed and developed the Event Playbook landing page to give the product a clear web presence outside the app stores. The page introduces Event Playbook, explains the product experience, highlights key mobile app features and gives visitors direct access to the iOS and Android downloads.
The visual direction follows the same Event Playbook identity used across the redesigned mobile experience so the website and application feel part of the same product.
Technology Used to Build Event Playbook
Event Playbook was developed using a shared technology foundation across the mobile app, Web Admin, backend, and landing page. The product also included integrations and capabilities such as Google and Apple login, Stripe payment processing, multilingual support, advertising integration, location functionality, media uploads, and email notifications.
The PixelBrainy Team Behind Event Playbook
The project was delivered through a multidisciplinary team covering product design, project management, mobile and web development, backend engineering, testing and deployment.
Cross-Platform Product Launch
Event Playbook was successfully delivered as a working mobile application for both iOS and Android, covering organizer and attendee experiences.
Centralized Platform Operations
The Web Admin gave the internal team one place to manage users, content, payments, refunds, promo codes and other operational data.
End-to-End Event Management
The final product brought event creation, tracks, activities, invitations, RSVPs, attendee management, itineraries, messaging and reporting into one connected experience.
Monetization Built Into the Product
Free and paid events, credits, promo codes, advertising, ad-free upgrades and Stripe payments created a foundation for generating revenue directly through the platform.
Multilingual Event Experience
Language preferences and translation support made the product more practical for events involving attendees with different language preferences.
Stronger Market Presence
The landing page gave Event Playbook a dedicated web presence to explain the product, build credibility and direct visitors to the mobile apps.
Investor-Ready Web Product Vision
The desktop web application concept helped demonstrate how Event Playbook could expand beyond mobile for future enterprise use and investor discussions.
Client Video Feedback
What the Founder Said About Working With PixelBrainy
“The dev team did an excellent job bringing my vision to life. We discussed usability and flow. I’m extremely satisfied with the services provided, the quality of the final product, and the professionalism of the entire process.”
“The dev team did an excellent job bringing my vision to life. We discussed usability and flow. I’m extremely satisfied with the services provided, the quality of the final product, and the professionalism of the entire process.”Need an Event Management App Designed and Developed?
Whether you're building a mobile app from the ground up or improving an existing product, PixelBrainy can help with UI/UX design, mobile app development, backend systems, Web Admin platforms and product launch.
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Heather Smith
Working with the PixelBrainy team has been a highly positive experience. They understand the design requirements and create beautiful UX elements to meet the application needs. The dev team did an excellent job bringing my vision to life. We discussed usability and flow. Sagar worked with his team to design the database and begin coding. Working with Sagar was easy. He has the knowledge to create robust apps, including multi-language support, Google and Apple ID login options, Ad-enabled integrations, Stripe payment processing, and a Web Admin site for maintaining support data. I'm extremely satisfied with the services provided, the quality of the final product, and the professionalism of the entire process. I highly recommend them for Android and iOS Mobile Application Design and Development.
Alex Hughes
PixelBrainy designers are amazing. They are responsive, talented, and always willing to help craft the design until it matches your vision. I would recommend them and plan to continue them for my future projects and more!!!
Steve Gray
PixelBrainy has a very talented design team. Their work is excellent and they are very responsive. I enjoy working with them and hope to continue on all of our future projects.
Trusted By Teams Building Real Products
Hear directly from founders and business leaders who partnered with PixelBrainy to design, build, and scale successful digital products.
Alex Hughes
Founder SeaTrials
Heather Smith
Founder EventPlaybook
Lian Swanson
Founder & CEO Kolorful
Alex Hughes
Founder SeaTrials
Heather Smith
Founder EventPlaybook
Lian Swanson
Founder & CEO Kolorful
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