It’s Not About What You Spend,
It’s About What You Get
You might've heard that the more you spend on PPC, the better your outcomes are. But we're here to break the stereotypes and claim that you can get more leads from your current spending.
We at PixelBrainy create custom PPC campaigns for your company that can improve your advertising performance by up to 20%.
We improve your Return on Ad Spend (ROAS) by creating hyper-focused ad campaigns that focus on the most relevant and easy-to-convert web traffic.
Our PPC targeting strategy starts by defining buyer personas and filtering reach through the type of device, city, zip code, or other targeting variables.
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Our Clients
We’re a Certified PPC Advertising Company
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Our PPC Advertising Strategy Adjusts to Your Goals
It's not your business goals, but the PPC campaign needs to adhere to your business goals. We've created successful PPC campaigns for the following business goals:
Boost Website Traffic
Improving CTR to optimize campaigns and keep CPC low.
Lead Generation or Sales
Boosting conversions while keeping the cost per conversion low.
Brand Awareness
Leveraging display network and remarketing.
Product Launches
Using display advertising and optimizing CTR to generate interest.
Know the PPC strategy for your business goals for free
PPC - All In
Our line of PPC advertising services includes both end-to-end PPC marketing services and PPC support. So, whether you're looking for a team of PPC experts to handle your entire PPC advertising or you need a PPC expert to optimize an area of your advertising campaign, we can do that for you.
- Keyword Research & Analysis
- Landing Page Conversion Optimization
- PPC Management
- Paid Search Advertising
- Ads A/B Split Testing
- Conversion Rate Optimization (CRO)
- Bing & Google Ads Management
- YouTube Ads
- Amazon PPC Ads
What is PPC and How Does it Work?
PPC (Pay-Per-Click) is an online marketing technique where an advertiser pays a publisher each time a link to an advertisement is clicked on. PPC advertisements are also known as cost-per-click (CPC) Ads, Google Ads, and Display Ads.
PPC marketing is largely used by search engines and social networks. Most often, these ads are displayed on Google Ad Services, Facebook Ads, and Twitter Ads.
Pay-per-click advertising models are primarily reliant on keyword research and analysis. For example, in search engines, online ads (also referred to as sponsored links) appear when someone searches for a keyword related to a product or service. Keywords may result in more clicks and higher profits if they are appropriately selected.
Because of the limited number of PPC advertising slots on marketing platforms such as Google, it's essential to compete to secure a PPC ad spot. And Google PPC ads cannot be enhanced in prominence simply by paying more for them.
The ad auction used by Gogole to determine the relevance and validity of advertisements on their SERPs is relevant to Google PPC and other PPC ads. A Quality Score must be high to improve your ad positioning and reduce your cost per click (CPC).
Quality Score Affects Your CPC, here are some examples:
| Max Bid | Quality Score | Ad Rank | Actual CPC | |
|---|---|---|---|---|
| Advertiser 1 | $2 | 10 | 20 | (16/10) + $0.01 = $1.61 |
| Advertiser 2 | $4 | 4 | 16 | (12/4) + $0.01 = $3.01 |
| Advertiser 3 | $6 | 2 | 12 | (8/2) + $0.01 = $4.01 |
| Advertiser 4 | $8 | 1 | 8 | High CPC |
We keep a check on the Ad quality score so that your CPC remains low.
When to Choose PPC over SEO
SEO Takes Time
Even SEO consultants agree that it takes at least more than three months for SEO to establish online credibility, generate organic traffic, build brand awareness, and gain customer trust. According to an Ahrefs study, only 5.7% of web pages organically rank in the top 10 of SERP for a single keyword within a year of publication. Moreover, even these top-performing web pages took months to rank in the top 10. Many marketers who rely heavily on organic search for marketing fail to achieve their goals because SEO takes time. If you want an online marketing approach that gives you complete control, flexibility, and immediate results, PPC advertising is the way to go.
PPC is Instant
PPC advertising is ideal for business goals that are required to be achieved instantly. With this strategy, businesses can take charge of their ad spending and get their product and services in front of the ideal customer base at the right time and place. PPC marketing delivers laser-focused visibility, which speeds up the buying journey and increases your conversion rate.
- Quick to get started
- Improved brand visibility
- Granular targeting
- Fast results
- Effective experimentation
- Traceability
Why PixelBrainy for PPC Marketing?
Comprehensive PPC Audit
Our PPC specialists examine your existing landscape, including account structure, remarketing techniques, and KPIs, to determine possible campaign issues and improve your campaign performance.
Regular and Detailed Reporting
We keep our clients up to date on PPC campaign performance reports that cover your Google Analytics, CPC, impressions, Ad position, and overall campaign performance. These reports also enable us to create future strategies to improve performance and outcomes for your company over time.
Team of Dedicated PPC Specialists
We always assign a dedicated project manager and a PPC expert to every brand, regardless of the project's size or requirements. Our project manager's primary duty is to produce high-quality results on a regular basis.
Audience-Focused PPC Services
Investing money and not getting returns is a common issue, typically resulting from not reaching the correct audience. With our PPC advertising campaign, we only target the suitable audience, helping you to optimize your budget and gain high-quality leads.
Get in Touch
If you’re looking for an experienced PPC advertising service provider, look no further. We’ve delivered up to 18% CTR and 3% plus conversion rate for our clients and can replicate similar strategies for you.
Frequently asked questions
Our PPC advertising services aim to deliver a favourable return on investment (ROI) by optimizing campaigns for maximum effectiveness and performance. It's important to note that the actual ROI can vary depending on the industry, target audience, competition, and various other factors. We work towards achieving a competitive ROI tailored to your specific industry and business goals.
Yes, we'll make sure that your Ads appear within the first five slots on the SERP. However, it's not the position, but the optimization that drives greater clicks and a high return on Ads spent.
Well, it depends on your niche and the product/service line you’re promoting. Typically, the starting budget for a PPC campaign lies between $100-$5000/month, which would cover up to 2K keywords and the Google PPC network.
Calculating the budget for a PPC campaign requires analytical approach. Here is how you can do the math:
- Research and pick the right keywords as per your marketing objectives
- Extract the Google keyword planner report
- Calculate expected impressions and multiply them with expected CTR to know the potential clicks
- Now, multiply the number of potential clicks by the average cost per click as per the Google keyword planner report, and you'll have your PPC budget.
Our Latest Work
Alex Hughes
PixelBrainy designers are amazing. They are responsive, talented, and always willing to help craft the design until it matches your vision. I would recommend them and plan to continue them for my future projects and more!!!
Steve Gray
PixelBrainy has a very talented design team. Their work is excellent and they are very responsive. I enjoy working with them and hope to continue on all of our future projects.
Steve Gray
PixelBrainy has a very talented design team. Their work is excellent and they are very responsive. I enjoy working with them and hope to continue on all of our future projects.
Alex Hughes
PixelBrainy designers are amazing. They are responsive, talented, and always willing to help craft the design until it matches your vision. I would recommend them and plan to continue them for my future projects and more!!!
Sean Tepper
PixelBrainy was a big help with our SaaS application. We've been hard at work with a new UI/UX and they provided a lot of help with the designs. If you're looking for assistance with your website, software, or mobile application designs, PixelBrainy and the team is a great recommendation.
Testimonials
What our clients say about us
Working with the PixelBrainy team has been a highly positive experience. They understand the design requirements and create beautiful UX elements to meet the application needs. The dev team did an excellent job bringing my vision to life. We discussed usability and flow. Sagar worked with his team to design the database and begin coding. Working with Sagar was easy. He has the knowledge to create robust apps, including multi-language support, Google and Apple ID login options, Ad-enabled integrations, Stripe payment processing, and a Web Admin site for maintaining support data. I'm extremely satisfied with the services provided, the quality of the final product, and the professionalism of the entire process. I highly recommend them for Android and iOS Mobile Application Design and Development.
Heather Smith
Great experience working with them. Had a lot of feedback and I found that unlike most contractors they were bugging me for updates instead of the other way around. They were extremely time conscience and great at communicating! All work was done extremely high quality and if not on time, early! They were always proactive when it comes to communication and the work is great/above par always. Very flexible and a great team to work with! Goes above and beyond to present us with multiple options and always provides quality. Amazing work per usual with Chitra. If you have UI/UX or branding design needs I recommend you go to them! Will likely work with them in the future as well, definitely recommended!
Chris Ochoa
PixelBrainy is a joy to work with and is a great partner when thinking through branding, logo, and website layout. I appreciate that they spend time going into the "why" behind their decisions to help inform me and others about industry best practices and their expertise.
Lian Swanson
I hired them to design our software apps. Things I really like about them are excellent communication skills, they answer all project suggestions and collaborate right away, and their input on design and colors is amazing. This project was complex and needed patience and creativity. The team is amazing to do business with. I will be using them long-term. Glad to see there are some good people out there. I was afraid to try and outsource my project to someone but I am glad I met them! I really can't say enough. They went above and beyond on this project. I am very happy with everything they have done to make my business stand out from the competition.
Harry Wielenga
It was great working with PixelBrainy and the team. They were very responsive and really owned the project. We'll definitely work with them again!
Ife Ishola
I recently worked with the PixelBrainy team on a project and I was blown away by their communication skills. They were prompt, clear, and articulate in all of our interactions. They listened and provided valuable feedback and suggestions to help make the project a success. They also kept me updated throughout the entire process, which made the experience stress-free and enjoyable.
Sergey Vatz / Canada
PixelBrainy is very good at what it does. The team also presents themselves very professionally and takes care of their side of things very well. I could fully trust them taking up the design work in a timely and organised manner and their attention to detail saved us lots of effort and time. This particular project was quite intense and the team showed that they function very well under pressure. Very much looking forward to working with her again!
Masi Dawoud / Netherlands
It's always an absolute pleasure working with them. They completed all of my requests quickly and followed every note I had for them to a T, which made our process go smoothly from start to finish. Everything was completed fast and following all of the guidelines. And I would recommend their services to anyone. If you need any design work done in the future, PixelBrainy should be your first call!
Denis Popov / United States
They took ownership of our requirements and designed and proposed multiple beautiful variants. The team is self-motivated, requires minimum supervision, committed to see-through designs with quality and delivering them on time. We would definitely love to work with PixelBrainy again when we have any requirements.
Everlyse Tay / Singapore
PixelBrainy was a big help with our SaaS application. We've been hard at work with a new UI/UX and they provided a lot of help with the designs. If you're looking for assistance with your website, software, or mobile application designs, PixelBrainy and the team is a great recommendation.
Sean Tepper / United States
PixelBrainy designers are amazing. They are responsive, talented, and always willing to help craft the design until it matches your vision. I would recommend them and plan to continue them for my future projects and more!!!
Alex Hughes / United States
They were awesome! Did a good job fast, and good communication. Will work with them again. Thank you
Rakela Rusco / Europe
Creative, detail-oriented, and talented designers who take direction well and implement changes quickly and accurately. They consistently over-delivered for us.
Aaron White / United States
PixelBrainy team is very talented and creative. Great designers and a pleasure to work with. PixelBrainy is an excellent communicator and I look forward to working with them again.
Craig London / United States
PixelBrainy has a very talented design team. Their work is excellent and they are very responsive. I enjoy working with them and hope to continue on all of our future projects.
Steve Gray / United States
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Industries We Serve
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Banking & Finance
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We believe that a shift in perspective can bring about new insights, break existing mental blocks, and provide innovative solutions. Hence, we keep in tune with industry trends and share our views on the latest technological advancements.
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